Complete 90% of KPI’s with every customer call
Every week we sit with new customers and hear about how their sale teams are still using WhatsApp as an all-in-one way to get through their day. We get sad because we know this means that after a long day in the car, visiting customers and taking orders, reps still need to translate WhatsApp messages […]
MegaVision Media powers the in-store Unilever Sunlight 5-in-1 Washing Powder launch
A nationwide takeover When Unilever set out to launch its Sunlight 5-in-1 Washing Powder, they needed a local media partner who could reach a huge audience across a range of formal retail, hybrid and wholesale stores in South Africa. Partnering with MegaVision Media was the obvious choice for this global fast moving consumer goods powerhouse. […]
MAX for Retail: Harnessing AI to enhance retail operations in South Africa
Max for Retail, launched by ConnectGroup earlier this year, is revolutionising retail management with cutting-edge AI technology at its core. The platform is designed to replace store-based email and WhatsApp groups on a centralised platform that guides store managers on what tasks needs to be actioned today. Most importantly, it’s priced inline with the South […]
SA’s traditional trade revolution: 4 must-know strategies for success
Fast-moving consumer goods (FMCG) manufacturers in South Africa have a massive array of advertising channels to consider when strategically planning their marketing budget. From formal retail to e-commerce and midi wholesalers to spaza shops, there is a much wider range of touchpoints to plan for. In the South African context, the traditional trade sector stands […]
Media rentals: Long-term cost benefit + short-term flexibility
When it comes to advertising on fixed, physical structures like parking lot paves or in-store hanging systems, there is something for everyone. There is the brand who wants static highway exposure with slowly fading artwork over time. The brand who wants quick punchy short-term campaign signage at store level to tie in with a larger […]
No headaches for Panado’s OOH advertising
Panado, a subsidiary of Adcock Ingram, is a household name in South Africa. The Panado brand is synonymous with pain and fever relief for both adults and children. Part of Adcock’s marketing strategy was to book out-of-home (OOH) media spaces at various wholesale stores in order to maximise the effect of their wider advertising campaign. […]
Unilever rolls out epic MegaSpaza campaign
MegaVision Media’s MegaSpaza offering has been an incredibly successful venture for the company. The core product value lies in creating a mutually empowering and respectful relationship between the brand and the spaza shop owner. MegaVision Media partnered with Unilever in distributing point-of-sale (POS) kits to 4,000 spaza shops nationwide and converted 30 spazas into bright […]
Media planning: How brands and agencies should strategise during the pandemic
Once upon a time, in a world before COVID-19, brands sat with their creative teams and media agencies and planned calendar events for the 12-month period that lay ahead of them. The calendar was populated with promotions that stretched from ‘Back to School’ to ‘Christmas’ and included everything from television ads, expos, wet demos, in-store […]
How to establish your brand in townships
To have a strong brand is one of the key objectives of any business. Irrespective of industry, having a strong brand is undeniably linked to success. With informal trade stealing much of the spotlight from formal retail trade in recent years, companies seeking to build a strong brand in the informal markets are now pivoting […]