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SA’s traditional trade revolution: 4 must-know strategies for success

Fast-moving consumer goods (FMCG) manufacturers in South Africa have a massive array of advertising channels to consider when strategically planning their marketing budget. From formal retail to e-commerce and midi wholesalers to spaza shops, there is a much wider range of touchpoints to plan for. In the South African context, the traditional trade sector stands […]

Media rentals: Long-term cost benefit + short-term flexibility

When it comes to advertising on fixed, physical structures like parking lot paves or in-store hanging systems, there is something for everyone. There is the brand who wants static highway exposure with slowly fading artwork over time. The brand who wants quick punchy short-term campaign signage at store level to tie in with a larger […]

No headaches for Panado’s OOH advertising

Panado, a subsidiary of Adcock Ingram, is a household name in South Africa. The Panado brand is synonymous with pain and fever relief for both adults and children. Part of Adcock’s marketing strategy was to book out-of-home (OOH) media spaces at various wholesale stores in order to maximise the effect of their wider advertising campaign. […]

Unilever rolls out epic MegaSpaza campaign

MegaVision Media’s MegaSpaza offering has been an incredibly successful venture for the company. The core product value lies in creating a mutually empowering and respectful relationship between the brand and the spaza shop owner. MegaVision Media partnered with Unilever in distributing point-of-sale (POS) kits to 4,000 spaza shops nationwide and converted 30 spazas into bright […]

Media planning: How brands and agencies should strategise during the pandemic

Once upon a time, in a world before COVID-19, brands sat with their creative teams and media agencies and planned calendar events for the 12-month period that lay ahead of them. The calendar was populated with promotions that stretched from ‘Back to School’ to ‘Christmas’ and included everything from television ads, expos, wet demos, in-store […]

How to establish your brand in townships

To have a strong brand is one of the key objectives of any business. Irrespective of industry, having a strong brand is undeniably linked to success. With informal trade stealing much of the spotlight from formal retail trade in recent years, companies seeking to build a strong brand in the informal markets are now pivoting […]

Why managed media is the cornerstone of in-store brand communication

It seems that retail has, somewhat, come full circle over the past few decades. The in-store shopping experience started off with stock on shelf being the sole priority for shoppers and manufacturers alike. A simple, clean, well-lit, competently managed and heavily stocked store was the main mutual goal. It was, perhaps around the ‘hypermarket’ era […]

Technology-integrated township advertising

It is well known that brands struggle to understand the return when it comes to their advertising efforts in the general trade. Brands are also desperate to get a grip on customer data at spaza level. Issues relating to stock, promotions, new product and pricing are some of the fundamental questions that brand managers need […]

Key Distributors boosts sales by 25% with ConnectFMCG

Key Distributors, a business of Value Logistics, is a warehousing and sales company focused on the distribution of FMCG products to formal and informal retail markets in South Africa. The warehousing and distribution landscape has changed in the past decade, shifting from formal retail to the ever growing segments of the informal trade and forecourt […]