Why managed media is the cornerstone of in-store brand communication
It seems that retail has, somewhat, come full circle over the past few decades. The in-store shopping experience started off with stock on shelf being the sole priority for shoppers and manufacturers alike. A simple, clean, well-lit, competently managed and heavily stocked store was the main mutual goal. It was, perhaps around the ‘hypermarket’ era […]
Technology-integrated township advertising
It is well known that brands struggle to understand the return when it comes to their advertising efforts in the general trade. Brands are also desperate to get a grip on customer data at spaza level. Issues relating to stock, promotions, new product and pricing are some of the fundamental questions that brand managers need […]
Key Distributors boosts sales by 25% with ConnectFMCG
Key Distributors, a business of Value Logistics, is a warehousing and sales company focused on the distribution of FMCG products to formal and informal retail markets in South Africa. The warehousing and distribution landscape has changed in the past decade, shifting from formal retail to the ever growing segments of the informal trade and forecourt […]
How brands should prepare for life after #Covid-19
With a significant number of the world’s population staying at home due to the Covid-19 pandemic, there is no doubt that the advertising industry has felt the pinch. South Africa has experienced very strong leadership during this crisis but the psychology of being in isolation is leaving people feeling trapped both mentally and physically. A […]
Image recognition: Does it actually work for South African retail?
In-store trade compliance, category management and the measurement of promotional execution have come a long way in the past five years. Whether FMCG brands use the services of merchandising agencies or deploy their own sales force automation technology, the advancements in this arena have certainly created a more efficient sales force. The evolution of this new […]
App for merchandisers
Merchandisers are the final piece in the very long chain of warehousing and distribution. Merchies typically work for agencies who represent FMCG brands and are responsible for managing stock and laying out shelves at store level. With the vast number of merchandisers who are employed by such agencies, their tasks and performance is almost impossible […]
Stokvel promotes big brand building
Stokvel is an estimated R50bn industry in South Africa. The stokvel system, which dates back to the early 19th century, is premised on group savings toward a central fund for various situations from burial to grocery purchasing. The groups vary in size from 12 to 20 people and each entity decides how much to contribute […]
Denny dazzles at Spar
Earlier this month MegaVision Media designed and executed a glorious display for Denny Mushroom at the newly renovated Spar in Athol Square, Johannesburg. The MegaVision Media team designed the artwork, provided testing tables, pull-up banners, header boards, menu cards and created really beautiful and functional perspex fins which clipped onto the shelves and held high-gloss […]
Advertising in-store; everything you need to know
Advertising can be a weird thing. On the one hand, you cannot build a brand without it. On the other, it seems to be the first thing to go when times are tough and budgets are constrained. This being said, competition among retail brands has never been as cutthroat as it is today. Brand managers […]